Innovation is a people problem disguised as a technology problem.
The greatest challenge facing firms is not only which software to buy, but how to use that software effectively to improve the firm’s performance. Theory and Motion is the missing link. We help accounting firms turn technology into productivity.
Theory and Motion is a technology consultancy that specialises in strategy, change management and technology adoption. We are also a Microsoft Partner and specialise in helping accounting and legal firms automate their processes and reporting using the Power Platform (Power BI, Power Automate, Power Query – all the Powers).
Why do we stand out? We have deep experience in automating processes in accounting firms, extensive knowledge of emerging technologies, and we know how to build a culture of innovation in any professional services firm.
Yes. We can help you change your culture.
It’s a bold claim. Come test us out.
Meet the Team
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Inbal Rodnay
CEO
Inbal Rodnay prepares firms for adopting AI. She takes firms through a 12-month program that creates the next generation of technology leaders, and introduces frameworks for fast experimentation and adoption of technology. Inbal was previously Head of Technology and Innovation at BlueRock. She is also co-host of Agents of Change, a monthly workshop on technology strategy for accounting firms.
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Sholto Macpherson
MARKETING DIRECTOR
Sholto Macpherson is an award-winning technology journalist and commentator specialising in accounting technology and related systems. Sholto is a regular contributor to Acuity (CA ANZ) and Company Director (AICD) magazines on business technology, is a co-host of the Agents of Change show and is a director of Theory and Motion.